Billie Scheepers - Mass Reach

CLIENT

Billie Scheepers, a distinguished photographer based in London, specialises in Beauty, Fashion and Portraiture. Drawing inspiration from both old master paintings and modern aesthetics, her work combines technical precision with a beautiful, feminine vision.

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Website: www.billiescheepers.com
Industry: Photography
Web Design, SEO

Digital Marketing Case Studies - Mass Reach

CHALLENGE

Despite the high-quality content and unique visual appeal of her portfolio, the website was not achieving the desired visibility on search engine results pages (SERPs). Billie recognised the importance of improving her website’s ranking to reach a wider audience and attract potential clients. Previous attempts at quick fixes had proved ineffective, prompting Billie to collaborate with Mass Reach to implement a strategic and comprehensive approach to elevate her website’s search engine standing.

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SOLUTION

Keyword Research: Mass Reach conducted thorough keyword research to identify the most relevant terms for the client. By pinpointing long-tail keywords with lower competition rates, the team aimed to achieve improved rankings on search engine results pages (SERPs). This strategic approach ensured that the website would be more visible to users searching for Billie Scheepers’ specialised photography services. On-Page Optimisation: Leveraging on-page optimisation techniques, Mass Reach worked to enhance the search engine visibility of Billie Scheepers’ website. This involved optimising content, metadata and HTML markup to align with targeted keywords. The goal was to ensure that search engines recognised the relevance and quality of the website’s content, leading to improved organic rankings. Backlink Building: Recognising the importance of domain authority, Mass Reach implemented a comprehensive backlink-building strategy for the client. By securing high-quality backlinks from reputable sources, the aim was to enhance the overall authority and credibility of Billie Scheepers’ website in the eyes of search engines.