Client
Billie Scheepers is a London-based photographer, specialising in Beauty, Fashion & Portraiture. Drawing her inspiration from old master paintings and sculptures, her photography contains both traditional and modern notes, balancing technical precision alongside a beautiful, feminine vision.
Services
Challenge
The client’s website had endured a significant drop in organic search rankings that had greatly impacted their web traffic and conversions. The client had tried a few “quick fixes” but hadn’t seen any improvement in their rankings. After collaborating with the client, tecHHale was able to identify and rectify the underlying issues quickly and efficiently.
Solution
Keyword Research
tecHHale used keyword research to pinpoint the most relevant keywords for the client. tecHHale was able to identify long-tail keywords that had a lower competition rate, allowing them to achieve better rankings in the search engine results pages (SERPs).
On-Page Optimisation
tecHHale used on-page optimisation techniques to improve the search engine visibility of the client’s website. tecHHale’s team optimised the website’s content, metadata, and HTML markup to make sure the website was optimised for the targeted keywords.
Backlink Building
tecHHale also implemented a backlink-building strategy to improve the client’s domain authority.
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