Client
Swimming Nature provides swimming lessons for babies, children & adults in various pool venues across the UK, with more than 5000 students per month.
Services
Challenge
Swimming Nature was looking to hire a PPC agency to increase its website traffic, generate leads for the sales team and increase sales. They had limited resources and needed a partner to help them develop a comprehensive PPC strategy to meet their goals.
Solution
We engaged with the company to develop a PPC campaign strategy that included a comprehensive audit of their existing campaigns and a thorough analysis of the competitive landscape. We identified key areas for improvement, such as optimizing their campaigns on different channels, leveraging remarketing, and developing new keywords.
We also implemented a number of best practices to ensure their campaigns were effective and efficient. We created effective landing pages to increase conversions, used bid optimisation to focus on the most cost-effective keywords, ran A/B testing to ensure the best ads were being used, and used automated bidding strategies to minimise costs and maximise returns.
As a result of our efforts, Swimming Nature saw a significant increase in website traffic, leads and sales, as well as an improved ROI on their marketing budget. They were able to make more informed decisions on their campaigns and leverage the data to focus their efforts on areas that were more likely to generate conversions.
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