Open Research Shop

Open Research Shop is revolutionising the way research funding, publishing and access are handled, leveraging tokenisation to transform ideas into investable assets.

The Challenge.

Open Research Shop faced significant challenges with their existing website. Built on React and hosted via GitHub, the site was neither optimised for performance nor mobile-friendly. Additionally, the maintenance complexity became a burden for the Open Research Shop team. To address these issues, Open Research Shop partnered with Mass Reach, a full-service digital marketing agency in London to build a new, user-friendly website on WordPress.

Open Research Shop Logo - Mass Reach

The Solution.

Mass Reach proposed a comprehensive plan to revamp the Open Research Shop website using WordPress. The solution focused on creating a responsive, easy-to-maintain site with an enhanced user interface and optimised performance.


Key Steps in the Solution:


  1. Discovery and Planning

    • Conducted a thorough analysis of the existing site to understand pain points.
    • Gathered requirements and goals from the ORS team.
    • Created a detailed project roadmap outlining milestones and deliverables
  2. Design and Development

    • Designed a modern, responsive UI/UX tailored to ORS’s brand identity.
    • Developed the new site using WordPress, leveraging its robust theme and plugin ecosystem for enhanced functionality.
    • Ensured the site was fully responsive, providing an optimal experience across all devices.
  3. Content Migration

    • Migrated existing content from the React-based site to the new WordPress platform.
    • Ensured seamless transition with minimal downtime.
  4. Performance Optimisation

    • Implemented caching solutions, image optimisation, and other best practices to improve load times.
    • Used SEO best practices to enhance search engine visibility.
  5. Testing and Launch

    • Conducted thorough testing to ensure functionality, performance, and responsiveness.
    • Launched the new website with a robust post-launch support plan.

the Results.

Enhanced Performance

The new website demonstrated significantly improved load times, reducing bounce rates by 30%

Mobile-Friendly Design

The responsive design increased mobile traffic by 27%, improving overall user satisfaction.

Ease of Maintenance

The ORS team found WordPress much easier to manage, reducing the time spent on website maintenance by 50%.

SEO Optimisation

Organic traffic saw a 22% boost due to improved SEO practices and performance enhancements.

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