Starting January 4, Chrome will commence testing Tracking Protection—a revolutionary feature designed to curtail cross-site tracking by default through restricting website access to third-party cookies. This ground-breaking initiative targets a 1% trial rollout to Chrome users globally, marking a crucial milestone in Chrome’s Privacy Sandbox initiative. The ultimate goal? Phasing out third-party cookies for all users by the latter half of 2024, subject to addressing any competition concerns flagged by the UK’s Competition and Markets Authority.
Brace yourselves, folks, because it appears that Google has managed to magically transform your oh-so-perfect GA4 reports in Looker Studio from functional beautiful works to, sadly, useless broken codes!
