27May
Google Lowers Customer Match List Minimums to 100 Users in Search Campaigns
In a significant move to empower small and medium-sized businesses (SMBs), Google has reduced the minimum audience size requirement for Customer Match lists in Search campaigns from 1,000 to just 100 users. This change, announced in May 2025, opens new […]
26Feb
When to Increase Campaign Budget in Google Ads?
Is your budget limiting your ad reach? Discover how to monitor and optimise your campaigns using Google's Search Lost IS (Budget) feature.
What is a Digital Marketing Agency?
In this comprehensive guide, we’ll explore the role of digital marketing agencies, the services they offer and why businesses should consider partnering with one.
08Nov
Should Small Businesses Invest in PPC?
It’s very common for small and medium-sized businesses (SMBs) to face the ongoing challenge of building visibility and driving growth in an increasingly competitive space. One of the most effective ways to boost brand exposure and attract leads is through […]