Top 5 Social Media Management Tools In 2024

With so many great social media management tools out there, it can be hard to decide which one is right for your business. To make the decision easier, we’ve put together a list of the top 5 social media management tools in 2024 and what their pros and cons are.

1. Buffer

Buffer is an intuitive and streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media. Buffer’s features include the ability to schedule posts, curate content and track analytics.

Pros of Buffer include its ease of use, simple pricing and the ability to create and publish content for multiple accounts.

Cons include limited analytics and reporting, lack of collaboration tools and limited integrations with third-party services.

2. Hootsuite

Hootsuite is used by over 18 million people and more than eight hundred Fortune 1000 companies. Hootsuite’s features include the ability to schedule, monitor and analyze posts across multiple social channels and collaborate with other team members.

Pros of Hootsuite include its breadth of features, ability to manage multiple accounts, and brand monitoring.

Cons include its limited analytics capabilities, lack of support for some social networks and its limited user collaboration capabilities.

3. Sprout Social

Sprout Social combines several social media tools into one platform, including social media scheduling, monitoring, and reporting. Sprout Social’s features include the ability to publish content to multiple social networks, measure the performance of your content and collaborate with other team members.

Pros of Sprout Social include its comprehensive analytics, ability to manage multiple accounts and its focus on collaboration.

Cons include its limited integrations, lack of support for some social networks and limited user customization options.

4. Agora Pulse

Agora Pulse is an all-in-one social media platform with scheduling, responding, and reporting features. Agora Pulse’s features include the ability to schedule posts, monitor conversations and track analytics.

Pros of Agora Pulse include its comprehensive analytics and reporting, its ability to manage multiple accounts and its user-friendly interface.

Cons include its limited integrations, lack of support for some social networks and limited team collaboration capabilities.

5. Sendible

Sendible is a social media management tool built specifically for agencies with several clients. Sendible’s features include the ability to schedule posts, create bulk campaigns and collaborate with other team members.

Pros of Sendible include its comprehensive analytics, ability to manage multiple accounts and its focus on collaboration.

Cons include its limited integrations.