Maximise Your Ad Reach: A Guide to Google’s ‘Search Lost IS (Budget)’ Feature
Is your budget limiting your ad reach? Discover how to monitor and optimise your campaigns using Google‘s Search Lost IS (Budget) feature.
Why It Matters: This metric shows the percentage of times your ads weren’t displayed due to budget constraints, helping you identify missed opportunities.
Regularly monitoring this metric allows you to adjust your budgets effectively, ensuring your ads reach the maximum possible audience without unnecessary expenditure.
What is Google Ads ‘Search Lost IS (Budget)’?
Google Ads‘ “Search Lost Impression Share (Budget)” is a vital metric that reveals the percentage of times your ads weren’t displayed due to insufficient budget. Monitoring this metric helps ensure your campaigns reach their full potential. Here’s a step-by-step guide to accessing and utilising this feature:
1 Step 1: Access Your Google Ads Account
Step 2: Navigate to Campaigns
Click “Campaigns”
Step 3: Modify Columns to Display the Metric
Select “Modify Columns” from the dropdown menu
Click on the “search” icon
Search for “lost” & Click on “IS (budget)”
Click “Apply”
Understanding the Metric
Search Lost IS (Budget): Indicates the percentage of times your ads weren’t shown on the Search Network due to budget constraints.
Interpreting and Acting on the Data
High Percentage: A high value suggests your budget limits are causing missed opportunities. Consider increasing your budget to capture more impressions.
Low Percentage: A low value indicates your budget is sufficient to meet the current demand.
Tip! Regularly monitoring the “Search Lost IS (Budget)” metric allows you to adjust your budgets effectively, ensuring your ads reach the maximum possible audience without unnecessary expenditure.
