Want A Highly Experienced Google Ads Manager?
If you want the best results you can possibly achieve from your Google Ads campaigns – I’d love to help.
Fed up with Sub-Standard Google Ads performance?
If your Google Ads campaigns aren't performing - this can be down to a number of reasons.
Here are just a few of the mistakes I see in the Google Ads accounts I audit:
Poor choice of keywords
Are the keywords you're bidding upon “buying keywords”? Or is it possible that you're wasting your budget on keywords that are unlikely to convert into buyers? This "key" mistake is made by nearly every account I audit.
Low Quality Score
This metric between 1 and 10 is awarded by Google to every single keyword. A lower score means you will pay more for every single click, and if your score is too low your ads will fail to appear in the top of the Search results.
Failure To Retarget Traffic Correctly
Did you know that it's possible to retarget your Google Ads traffic across Facebook, Instagram, LinkedIn, X and YouTube, all for just a couple of pounds per day? Every business needs a well-implemented retargeting campaign across all networks - even if you're only paying for traffic on Google.
Failure To Track Conversions
Every action a prospect can take on your website should be tracked. Phone calls, web form submissions, appointment bookings, and many more. They all need to be tracked.
Incorrect Bidding Strategy
Are your campaigns using manual bidding or automated bidding? Whichever you choose depends on the amount of conversions within your account and your overall budget. Choosing the right type of bidding is essential.
Allowing Google To Run The Show
Google’s automation is taking over, and you may not even realise it. Google even creates ads for you if you haven't turned off this feature (sounds crazy? I see this each week, even in accounts being managed by agencies!) Or perhaps you or your team have been applying Google's recommendations as you've presumed they would have your best interests at heart? Sadly I've seen many instances where Google suggests poor recommendations that do nothing but waste a client's budget.
Failing To Add Negative Keywords
Are your ads showing for terms you don't want to appear for? On an ideal basis - your list should contain at least 100 negative keywords with more being added on a weekly basis. The proper use of negative keywords will increase Click Through Rate and quality score - meaning you'll pay less for every lead.
Want my help with your Google Ads account?
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Digital Marketing Workshop for SMBs
Here's a few ways in Which I could help:
I focus on long-term partnerships, helping clients grow their digital presence with confidence and clarity.
7+ Years Of Combined Experience
I’m proud to have been helping SMBs succeed digitally for over seven years.
15+ UK & International Clients
My team and I have been the go-to digital partner for 15+ SMBs, helping them achieve great results.
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£1M+ Ad Management
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£499 pm
+ VAT
Minimum Term: 3 months
- Included Hours: 20
- Setup 3-5 Days
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- Technical SEO
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Reporting:
- Bespoke Live Dashboard
- Bi-Weekly Virtual Meeting
- Monthly Performance Reports
- Monthly In-Person Meeting
PPC Package
£399 pm
+ VAT
Minimum Term: 3 months
- Included Hours: 20
- Setup 3-5 Days
- Competitor Analysis
- Google Ads, Meta or LinkedIn
- Landing Page
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Reporting:
- Bespoke Live Dashboard
- Bi-Weekly Virtual Meeting
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- Monthly In-Person Meeting
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Minimum Term: 3 months
- Included Hours: 20
- Setup 3-5 Days
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