ABOUT US
3 CHILDHOOD FRIENDS
Growing up together and attending the same secondary school, we eventually went our separate ways to gain valuable experience in the corporate world. Each of us honed our skills across various industries, from global tech to marketing and creative strategy. But we always knew we would reunite to build something meaningful.
Today, we’ve joined forces to launch Mass Reach, a digital and creative marketing agency with one clear mission: to empower small and medium-sized businesses (SMBs) with the tools, expertise, and strategies they need to thrive in a competitive digital world. Today, we’ve joined forces to launch Mass Reach, a digital and creative marketing agency with one clear mission: to empower small and medium-sized businesses (SMBs) with the tools, expertise, and strategies they need to thrive in a competitive digital world.
OUR TEAM
Shap Shwani
Founder & Digital Director
Shap envisioned Mass Reach after a successful career with leading global companies like KX Systems INC., Insight Enterprises and DB Rank AI. With a master’s degree in Digital Marketing and Analytics from Regent’s University London, Shap recognised the gap in the market for SMBs to access top-tier digital marketing expertise at an affordable price. He brings a deep understanding of SEO, PPC and analytics-driven strategies, ensuring Mass Reach delivers measurable results for every client.
Okan Cikcik
Creative Director
Before Mass Reach, I honed my skills at StepStone, working across Totaljobs and its sister brands. My career highlights include: – Designing user-focused digital experiences Leading initiatives that improved accessibility and inclusivity – Winning a DE&I Award for championing diversity and inclusion in the digital space. At Mass Reach, I bring a wealth of experience in branding, digital design and bespoke content creation. My approach is rooted in collaboration, transparency and authenticity. Whether I’m creating a new brand identity or strategising a social media campaign, I ensure that every project is tailored to the client’s unique goals and challenges.
Ali Sari
Head of Social Media
Fascinated by the power of social media to connect, inspire and create opportunities, I thrive on its ability to bring ideas to life and transform businesses. For me, social media isn’t just about posts and hashtags -it’s about telling exciting stories, building relationships, and opening doors to new opportunities. At Mass Reach, I focus on understanding each client’s vision and goals, ensuring that every post, caption and campaign reflects their unique identity. From designing scroll-stopping visuals to planning engaging campaigns and tracking analytics, I combine creativity and strategy to help brands stand out and thrive.
ACCREDITATIONS
OUR MISSION
We are committed to providing accessible, innovative and results-driven solutions that not only meet but exceed expectations. Our success is measured by the success of our clients, and we take immense pride in the meaningful impact we’ve had on their growth journeys.
Based in London, Mass Reach is here to transform how SMBs approach digital marketing, combining technical expertise with a personal touch. Whether you’re looking to boost your online visibility, drive sales, or create memorable brand experiences, we’re here to help.
BOOK A FREE CONSULTATION
READY TO REACH THE MASSES?
We’re nice people and love hearing about your marketing challenges and trying to crack them for you. We are based in London and we’re happy to meet in person or virtually.