SWIMMING NATURE

Swimming Nature offers swimming lessons catering to babies, children and adults at multiple pool venues throughout the UK, serving a monthly student base exceeding 5000 individuals.

Swimming Nature approached Mass Reach with the goal of expanding their online visibility and attracting a larger audience. Despite having a valuable service, they faced challenges in reaching their target demographic effectively through PPC (Pay-Per-Click) and Paid Social channels.

Mass Reach devised a comprehensive strategy that integrated PPC and Paid Social campaigns tailored to Swimming Nature’s unique objectives. Extensive keyword research and audience analysis were conducted to optimise the targeting parameters. Engaging ad creatives were developed to highlight the benefits of Swimming Nature’s swimming lessons for babies, children and adults.

• PPC Campaigns: Mass Reach implemented targeted PPC campaigns across popular search engines, strategically bidding on relevant venue keywords where Swimming Nature operates in to ensure maximum visibility.

• Paid Social Campaigns: Leveraging platforms like Facebook and Instagram, Mass Reach crafted visually appealing ads to capture the attention of a diverse audience. Precise audience targeting was employed to reach potential customers interested in a free tester session.