PPC
WHAT WE OFFER
GOOGLE ADS
Our PPC team deliver high-value traffic sculpting within Google Ads, whilst focusing on precise intent-targeting to make sure that each ad is being placed in front of the right audiences. Coinciding with our traffic and targeting tactics within our paid media strategies, Mass Reach has in-house content writers who create conversion-driven, custom copy to drive home results.
MICROSOFT ADS
We specialise in providing comprehensive expertise in Microsoft ads. Our team is well-versed in navigating the intricacies of Microsoft’s advertising platform, allowing us to optimise campaigns and maximise their impact. From strategic keyword selection to creating compelling ad copy, we ensure that your brand’s message is precisely tailored to reach your target audience.
DISPLAY ADS
Our display strategies include creating custom, attention-grabbing visuals paired with high-quality placements. Our in-house designers work hand-in-hand with our pay-per-click team to make each ad unique and conversion-driven. Mass Reach’s paid media values the importance of each step in the PPC process and tailors it per deliverable. Display ads are done programmatically with custom media buys.
REMARKETING
If you’re interested in remarketing campaigns, our PPC team is probably already looking into the best campaign for your needs! Mass Reach’s pay per click management is able to strategise and reach high-intent audiences with precise audience segmentation for gaining back or following up with new or existing users. We truly keep your brand at the forefront of it all.
OUR PPC APPROACH
DATA-DRIVEN TARGETING
We harness the power of data to ensure your PPC campaigns reach the right audience at the right time. By analysing user behaviour, search trends and market insights, we create highly targeted campaigns that maximise ROI. From keyword research to audience segmentation, every decision is backed by data to ensure precision in reaching your ideal customers across Google Search, Display Ads, YouTube and more.
STRATEGIC CAMPAIGN MANAGEMENT
Our PPC strategy is built on a foundation of continuous optimisation and strategic planning. We develop campaigns that align with your business goals, focusing on key metrics like conversions, click-through rates and cost-per-acquisition. Whether it’s a small-budget campaign focusing on Google Search or a comprehensive strategy including Performance Max, we tailor our approach to deliver measurable results.
HOLISTIC MULTI-PLATFORM STRATEGY
We don’t just focus on one aspect of PPC – we integrate a holistic, multi-platform strategy to ensure broad yet targeted coverage. From Google Search and Display Ads to YouTube and Gmail, our campaigns are designed to engage users across the entire digital ecosystem. By leveraging advanced tools like Performance Max, we create cohesive campaigns that connect with your audience wherever they are online.
CONVERSION-FOCUSED EXECUTION
We combine creative ad copy with precise targeting to attract and convert high-quality leads. Our approach includes setting up comprehensive analytics to track every interaction, allowing us to continuously refine campaigns for better performance. Whether you’re looking to increase sales, generate leads or boost brand awareness, we ensure your PPC investment delivers tangible results.
ACCREDITATIONS
OUR UK BASED
TEAM
ALI SARI
HEAD OF SOCIAL MEDIA
OKAN CIKCIK
Creative director
SHAP SHWANI
DIGITAL DIRECTOR
OUR KEY FEATURES
WHY US?
#1
Full Transparency
Direct access to our project management tool and bespoke dashboards gives you full visibility on what we are working on.
#2
Office Visits
We can visit your office once a month to show our commitment.
*London-based offices only.
#3
Mass AI
Benefit from our marketing AI tool (Mass AI) to optimise SEO and maximise return on investment for paid campaigns.
#4
Flexible Contracts
You have the freedom to cancel at any time with no additional fees*
*After a 30-day notice period.
#5
24/7 Technical Support
In partnership with WP Engine, we provide 24/7 technical support to ensure your website remains operational. In case of any downtime, we prioritise immediate assistance.
FAQs
Frequently Asked Questions
A PPC (Pay-Per-Click) agency is a company or firm that specialises in managing and executing pay-per-click advertising campaigns for businesses. PPC advertising involves placing ads on various platforms (like Google, Bing, social media networks, etc.) and paying a fee each time someone clicks on the ad.
PPC advertising companies usually charge clients in a few different ways. Some charge one flat fee, others charge by how much you are spending and others charge based on performance. There are pros and cons to all these models. The most common model is a flat fee and then a percentage of ad spend. For example, the flat fee could be £2,000 a month and the percentage could be 5% of ad spend.
Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting and re-engaging users who have previously interacted with a website, app or brand but haven’t taken a desired action (like making a purchase, filling out a form, etc.)
PPC bidding involves a strategic balance between bidding the right amount to compete for ad placement, maintaining a high-quality ad and landing page experience and optimising campaigns to achieve the desired results within the allocated budget.
We do not advise you to do pay-per-click yourself as it is a highly complicated field that requires strong math and analytical skills. Most first-time advertisers make mistakes that cost them more than they would spend with a PPC agency.
PPC advertising can be beneficial for various types of companies across different industries. However, success often depends on strategy, relevance of targeting and ongoing campaign management.
BOOK A FREE CONSULTATION
READY TO REACH THE MASSES?
We’re nice people and love hearing about your marketing challenges and trying to crack them for you. We are based in London and we’re happy to meet in person or virtually.