PPC AGENCY
LONDON

Mass Reach Consultant, Digital Marketing Agency in London

PAY-PER-CLICK

PAY-PER-CLICK

We are a PPC agency based in the heart of London. We have expertise in both in Google Ads and Bing Ads. Oh, and 100% of clients have given us 5-star Google reviews.

GOOGLE ADS PARTNER

GOOGLE ADS PARTNER

As a Google Ads Certified Partner, Mass Reach brings proven expertise in creating, managing and optimising successful PPC campaigns. This certification from Google reflects our commitment to up-to-date knowledge and best practices in paid search, ensuring that our clients benefit from highly targeted ads, maximised ROI and data-driven insights. Our team leverages Google Ads tools to connect your business with the right audience at the right time, boosting visibility and conversions effectively across Google’s extensive network.

Certified SEMrush Agency Partner Badge - Mass Reach

SEMRUSH CERTIFIED PARTNER

SEMRUSH CERTIFIED PARTNER

As a SEMrush Certified Partner, Mass Reach leverages advanced SEMrush tools and analytics to maximise the impact of our PPC campaigns. This certification underscores our expertise in keyword research, competitive analysis and campaign optimisation, allowing us to deliver highly targeted ads that convert. Using SEMrush’s robust data, we refine and scale campaigns, ensuring optimal ROI and helping businesses reach their goals. By combining our PPC expertise with SEMrush insights, we create tailored strategies that drive measurable, lasting results for our clients.

OUR PPC SERVICES

OUR PPC SERVICES

REACH We use the latest tools and techniques to ensure your brand reaches the right people at the right time. Our goal is to increase your visibility, drive traffic and boost conversions, all while staying true to your brand’s voice and vision.

We specialise in providing comprehensive expertise in Microsoft ads. Our team is well-versed in navigating the intricacies of Microsoft’s advertising platform, allowing us to optimise campaigns and maximise their impact. From strategic keyword selection to creating compelling ad copy, we ensure that your brand’s message is precisely tailored to reach your target audience.

Our display strategies include creating custom, attention-grabbing visuals paired with high-quality placements. Our in-house designers work hand-in-hand with our pay-per-click team to make each ad unique and conversion-driven. Mass Reach’s paid media values the importance of each step in the PPC process and tailors it per deliverable. Display ads are done programmatically with custom media buys.

If you’re interested in remarketing campaigns, our PPC team is probably already looking into the best campaign for your needs! Mass Reach’s pay per click management is able to strategise and reach high-intent audiences with precise audience segmentation for gaining back or following up with new or existing users. We truly keep your brand at the forefront of it all.

OUR PPC APPROACH

OUR PPC APPROACH

1. Data-Driven Targeting

We harness the power of data to ensure your PPC campaigns reach the right audience at the right time. By analysing user behaviour, search trends and market insights, we create highly targeted campaigns that maximise ROI. From keyword research to audience segmentation, every decision is backed by data to ensure precision in reaching your ideal customers across Google Search, Display Ads, YouTube and more.

2. Strategic Campaign Management

Our PPC strategy is built on a foundation of continuous optimisation and strategic planning. We develop campaigns that align with your business goals, focusing on key metrics like conversions, click-through rates and cost-per-acquisition. Whether it’s a small-budget campaign focusing on Google Search or a comprehensive strategy including Performance Max, we tailor our approach to deliver measurable results.

3. Holistic Multi-Platform Strategy

We don’t just focus on one aspect of PPC—we integrate a holistic, multi-platform strategy to ensure broad yet targeted coverage. From Google Search and Display Ads to YouTube and Gmail, our campaigns are designed to engage users across the entire digital ecosystem. By leveraging advanced tools like Performance Max, we create cohesive campaigns that connect with your audience wherever they are online.

4. Conversion-Focused Execution

We combine creative ad copy with precise targeting to attract and convert high-quality leads. Our approach includes setting up comprehensive analytics to track every interaction, allowing us to continuously refine campaigns for better performance. Whether you’re looking to increase sales, generate leads or boost brand awareness, we ensure your PPC investment delivers tangible results.

LET'S WORK TOGETHER

LET'S WORK TOGETHER

We’re nice people and love hearing about your marketing challenges and trying to crack them for you. We are based in London and we’re happy to meet in person or virtually.

PPC FAQ

A PPC (Pay-Per-Click) agency is a company or firm that specialises in managing and executing pay-per-click advertising campaigns for businesses. PPC advertising involves placing ads on various platforms (like Google, Bing, social media networks, etc.) and paying a fee each time someone clicks on the ad.

PPC advertising companies usually charge clients in a few different ways. Some charge one flat fee, others charge by how much you are spending and others charge based on performance. There are pros and cons to all these models. The most common model is a flat fee and then a percentage of ad spend. For example, the flat fee could be £2,000 a month and the percentage could be 5% of ad spend.

Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting and re-engaging users who have previously interacted with a website, app or brand but haven’t taken a desired action (like making a purchase, filling out a form, etc.)

PPC bidding involves a strategic balance between bidding the right amount to compete for ad placement, maintaining a high-quality ad and landing page experience and optimising campaigns to achieve the desired results within the allocated budget.

We do not advise you to do pay-per-click yourself as it is a highly complicated field that requires strong math and analytical skills. Most first-time advertisers make mistakes that cost them more than they would spend with a PPC agency.

PPC advertising can be beneficial for various types of companies across different industries. However, success often depends on strategy, relevance of targeting and ongoing campaign management.