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5 Must-Have SEO Tools in 2024 and How to Utilise Them?

08/12/2022

Here are five SEO tools and how you can use them to improve your website’s search engine rankings:

1. Google Search Console: This free tool from Google provides valuable insights into how your website is performing in search results, including information on any errors or issues that need to be addressed. To use it, you’ll need to add and verify your website with Google Search Console, then use the tool to monitor your search performance and fix any issues that are identified.

2. Google Analytics: This tool allows you to track and analyse data about your website’s traffic and performance, providing valuable insights into your audience and how they interact with your site. To use it, you’ll need to create a Google Analytics account and add the tracking code to your website. Then you can use the tool to track and analyse data about your site’s traffic, including information on where your visitors are coming from, which pages they are visiting and how long they are staying on your site.

3. SEMrush: This is a comprehensive SEO tool that offers a range of features, including keyword research, competitor analysis and site audit tools. To use it, you’ll need to create an account and enter your website’s URL. Then you can use the tool’s various features to conduct keyword research, analyse your competitors’ search engine performance and audit your own site to identify any technical issues that need to be addressed.

4. Ahrefs: This is another popular SEO tool that offers a range of features, including keyword research, backlink analysis and site audit tools. To use it, you’ll need to create an account and enter your website’s URL. Then you can use the tool’s various features to conduct keyword research, analyse your backlink profile and audit your site to identify any technical issues that need to be addressed.

5. Yoast SEO: This is a popular WordPress plugin that offers a range of features to help improve your website’s search engine optimisation, including tools for managing titles and meta descriptions, analysing content for keyword usage and creating XML sitemaps. To use it, you’ll need to install the plugin on your WordPress site and then use the tool’s various features to optimise your content and improve your site’s search engine performance.