In today’s hyper-connected world, having a robust digital presence isn’t just nice to have; it’s essential. But if you’re a small to medium-sized business in London, one question always comes up: how much should you be paying for digital marketing services?
Whether you’re launching a new brand, scaling growth or simply looking to improve your online presence, understanding what digital marketing costs (and what you get for your money) is crucial.
What Affects Digital Marketing Costs?
There’s no one-size-fits-all pricing, but costs generally depend on:
- Scope of Work: Are you just looking for social media help or do you need SEO, PPC, email automation and website maintenance?
- Agency Expertise: Premium agencies with a proven track record in London typically charge more but offer deeper insight, better tools and stronger results.
- Service Frequency: One-off campaigns cost less but don’t offer long-term value like monthly retained services.
What Should You Expect to Pay?
In London, you can expect to pay:
| Service | Typical Agency Cost Range |
|---|---|
| SEO (Search Engine Optimisation) | £500–£2,000+ per month |
| PPC (Pay-Per-Click) | £400–£2,000+ per month |
| Social Media Management | £450–£1,500+ per month |
| Website Maintenance | £250–£750 per month |
| Email Marketing | £400–£1,000 per month |
| Full Service (Multi-Channel) | £1,000–£5,000+ per month |
What You Get with Mass Reach
At Mass Reach, we offer transparent pricing and packages that work for small to mid-sized UK businesses without compromising on quality or performance. We’re based in London and proud to offer in-house support, no outsourcing, no hidden fees.
Our Digital Marketing Packages:
SEO – £499+VAT / mo
Includes on-page, technical, AI-powered SEO, keyword strategy & content
PPC (Google, Meta, LinkedIn) – £399+VAT / mo
Includes campaign setup, conversion tracking, CRO & landing page
Website Maintenance – £300+VAT / mo
Includes plugin updates, daily backups & tech support for WordPress, Shopify & Squarespace
Social Media – £499+VAT / mo
Includes competitor analysis, content calendar & post scheduling
Email Marketing / Automation – £499+VAT / mo
Includes segmentation, personalisation, campaign tracking
Why Choose Mass Reach?
- Based in London — all work is done by our in-house UK team
- Bi-weekly virtual check-ins & monthly performance reports
- Transparent pricing with no lock-in beyond 3 months
- Trusted by UK-based brands in multiple industries
- Accredited partners with WP Engine, SEMrush, Google Ads & more.
Ready to Grow Your Business?
At Mass Reach, we don’t just run ads we build results-driven strategies tailored to your brand’s unique goals. Whether you’re launching your first Google Ads campaign, need a complete SEO revamp or want a dependable team to manage your website, we’ve got you covered.
Frequently Asked Questions (FAQs)
How long does it take to see results from SEO?
It typically takes 3–6 months to see measurable improvements, depending on your industry and competition.
Can I just do PPC or SEO?
Yes, many clients start with one channel. We can scale services as your needs grow.
What’s the difference between website maintenance and a new build?
Maintenance keeps your existing site updated, secure, and running smoothly. A new build is a full design & development project.
Do I need to commit to a long-term contract?
No long-term lock-ins. Our standard term is just 3 months with a 30-day cancellation notice.
